Search for collections on Perbanas Institutional Repository

PENGARUH CITRA MEREK, KUALITAS YANG DIRASA, DAN WORD OF MOUTH TERHADAP NIAT BELI KARTU PRABAYAR TELKOMSEL DI SURABAYA

FIRMANSYAH, GUSTI HAKIM (2016) PENGARUH CITRA MEREK, KUALITAS YANG DIRASA, DAN WORD OF MOUTH TERHADAP NIAT BELI KARTU PRABAYAR TELKOMSEL DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.

[img]
Preview
Text
ARTIKEL ILMIAH.pdf

Download (494kB) | Preview
[img]
Preview
Text
COVER.pdf

Download (1MB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (157kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (250kB) | Preview
[img] Text
BAB III.pdf
Restricted to Registered users only

Download (232kB)
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (466kB)
[img]
Preview
Text
BAB V.pdf

Download (326kB) | Preview
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (1MB)

Abstract

The purpose of this study was to determine the effect of Brand Image, Quality Considered, and Word of Mouth to Purchase Intention Prepaid Cards Telkomsel in Surabaya. Population and sample in this study is that knowing and using Telkomsel card in Surabaya. There are 96 samples with accidental sampling method. Data analysis technique used is multiple linear regression analysis. T Test Results of this study stated that: 1) significantly influence the Brand Image to Purchase Intention cards Telkomsel in Surabaya. 2.) Quality Considered significantly influence to Purchase Intention cards Telkomsel in Surabaya. 3.) Word of Mouth significant influence to Purchase Intention cards Telkomsel in Surabaya. Keywords: Brand Image, Quality Considered, Word of Mouth, Purchase Intention

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 28 Aug 2017 10:11
Last Modified: 28 Aug 2017 10:11
URI: http://eprints.perbanas.ac.id/id/eprint/2235

Actions (login required)

View Item View Item