FIRMANSYAH, GUSTI HAKIM (2016) PENGARUH CITRA MEREK, KUALITAS YANG DIRASA, DAN WORD OF MOUTH TERHADAP NIAT BELI KARTU PRABAYAR TELKOMSEL DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
The purpose of this study was to determine the effect of Brand Image, Quality Considered, and Word of Mouth to Purchase Intention Prepaid Cards Telkomsel in Surabaya. Population and sample in this study is that knowing and using Telkomsel card in Surabaya. There are 96 samples with accidental sampling method. Data analysis technique used is multiple linear regression analysis. T Test Results of this study stated that: 1) significantly influence the Brand Image to Purchase Intention cards Telkomsel in Surabaya. 2.) Quality Considered significantly influence to Purchase Intention cards Telkomsel in Surabaya. 3.) Word of Mouth significant influence to Purchase Intention cards Telkomsel in Surabaya. Keywords: Brand Image, Quality Considered, Word of Mouth, Purchase Intention
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 28 Aug 2017 10:11 |
| Last Modified: | 28 Aug 2017 10:11 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/2235 |
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