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PENGARUH HARGA DAN LAYANAN TERHADAP NIAT MENGGUNAKAN ULANG JASA HOTEL IMPERIAL DI KENDARI, SULAWESI TENGGARA

KURNIAWAN, HENRY (2016) PENGARUH HARGA DAN LAYANAN TERHADAP NIAT MENGGUNAKAN ULANG JASA HOTEL IMPERIAL DI KENDARI, SULAWESI TENGGARA. Undergraduate thesis, STIE PERBANAS SURABAYA.

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Abstract

In a hospitality world, consumer expected an optimal service followed with hospitality as an added value to gaining maximum satisfication. Purpose of this research are to study about how much influence of price and service for intention to re-booking a service. Primary data is used by spreading a questioner to all of hotel‟s visitor as a respondent. This research was using a whole population from a customer that visited and used a meeting room in Imperial hotel in January, February and march on 2016. Sampling technique by Stratified random sampling where the sample collected at random and proportionally stratified1, this method is used if the population is heterogenous. There were 98 respondent that used in this research. Data analysis were using descriptive analysis , classical assumption test and two variable linear regression that processed by SPSS 16.0. Regression coefficient obtained in this research had a positife value, which meant that intention for reusing hotel imperial‟s service in kendari will increase as Price and service increasing. Probability of F value shown a significant result, i.e 54,019 where this value is compared with f table value ,i.e 2.839 which meant that all of the independent variable in this research had a significant role to dependent variable. It‟s known from the hypothesis result that price and service have a significant influence for re-booking intention in Impreial hotel, kendari South East Sulawesi. Keywords: Price, Service, Re-booking Intention

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 28 Aug 2017 09:44
Last Modified: 28 Aug 2017 09:44
URI: http://eprints.perbanas.ac.id/id/eprint/2200

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