Search for collections on Perbanas Institutional Repository

PENGARUH NAMA PRODUK,CITRA MEREK,PENGALAMAN PRODUK TERHADAP NIAT BELI CELANA JEANS LEVI’S DI SURABAYA

SAPUTRA, SJAHRIR HANNA (2016) PENGARUH NAMA PRODUK,CITRA MEREK,PENGALAMAN PRODUK TERHADAP NIAT BELI CELANA JEANS LEVI’S DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.

[img]
Preview
Text
ARTIKEL ILMIAH.pdf

Download (1MB) | Preview
[img]
Preview
Text
COVER.pdf

Download (1MB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (165kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (323kB) | Preview
[img] Text
BAB III.pdf
Restricted to Registered users only

Download (161kB)
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (282kB)
[img]
Preview
Text
BAB V.pdf

Download (132kB) | Preview
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (8MB)

Abstract

The purpose of this study to determine whether the product name , brand image and product experience or simultaneous partial effect on the intention to buy Levi's jeans in Surabaya . This study used a population seluru people of Surabaya who will buy a pair of Levi's jeans in Surabaya. Technic Judgement sampling using sampling where the sampling adapted to the characteristics specified by the researcher . The sample in this study using 80 respondents people of Surabaya who intend to buy a pair of Levi's Jeans . The data used are primary data . Data were collected through questionnaires surveimenggunakan . Data were analyzed using descriptive analysis , classic assumption test and multiple linear regression analysis using SPSS 16.0 . Based on the hypothesis test result is known that the name of the product has a significant influence on the intention to buy jeans Levi's in Surabaya , brand image have a negative impact signifikan on the intention to buy jeans Levi's in Surabaya , while the experience of the product has a significant effect on the intention to buy jeans Levi's in Surabaya . And simultaneously the product name , brand image and product experience with significant influence on purchase intentions Levi's jeans in Surabaya . KEYWORDS : PRODUCT NAME,BRAND IMAGE,PRODUCT OF EXPERIENCE , INTENTIONS BUY

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.3 - PERSONNEL MANAGEMENT
600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 21 Jul 2017 02:43
Last Modified: 21 Jul 2017 02:45
URI: http://eprints.perbanas.ac.id/id/eprint/2176

Actions (login required)

View Item View Item