SUSANTO, IRWAN (2016) PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TEH BOTOL SOSRODI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
In this study to examine influence of quality product, price, and promotion toward purchasing decisions of teh botol sosro in Surabaya. This research inclueds studies of causarch research. This study use a 104 responden consumer of teh botol sosro in Surabaya with criteria spesified. In this study used descriptive technic analysis, MRA, validitas, reliabilitas, partial, and simultan technic for examine. The result of study is quality product influence significant toward purchasing decision, but price not influence significant toward purchasing decision, in simultan test showed quality and price influence significant toward purchasing decision. Keyword:Product Quality, Price, Promotion and Purchasing Decisions.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 21 Jul 2017 02:51 |
| Last Modified: | 21 Jul 2017 02:51 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/2169 |
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