FIRMANSYAH, BANU CAESAR (2014) PENGARUH KREDIBILITAS MEREK TERHADAP NIAT BELI DENGAN MEDIASI KUALITAS YANG DIRASA KONSUMEN PRODUK BATIK JETIS DI SIDOARJO. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
The purpose of this research is to know the effect of brand credibility on the purchase intention mediated by perceived quality consumers of batik Jetis in Sidoarjo. This research was conducted in the community with a population of Sidoarjo that know batik Jetis Sidoarjo. The data source of this research is the primary data obtained directly from consumer answers of the questionnaire. The selection of the sample was carried out with methods of judgement sampling. Technique of data analysis using SEM (structure equation modeling) using AMOS 21. The total of questionnaires that are used in this research is 110 of 145 questionnaires were distributed to respondents. Keywords : brand credibility, perceived quality, purchase intention, batik Jetis Sidoarjo, Sidoarjo.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 14 Jul 2017 03:34 |
| Last Modified: | 14 Jul 2017 03:34 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/1972 |
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