TANTRA, MARETIA MEGA (2013) PENGARUH HARGA, NILAI MANFAAT DAN KUALITAS TERHADAP KEPUASAN PELANGGAN HANDPHONE BLACKBERRY DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
This research aims to find out whether there is a relationship between the price partially with a Blackberry’s customer satisfaction in Surabaya, the pervieved value with a Blackberry’s customer satisfaction in Surabaya, and the quality with a Blackberry’s customer satisfaction in Surabaya. This research are to find out whether there is a relationship between price, perceived value, and quality simultaneously with a Blackberry’s customers satisfaction in Surabaya. Analysis tools are used for this research is by using multiple linear regression analysis in SPSS 16.0. The respondents in this study are 100 people. This research was conducted in Surabaya with a sample of the Blackberry users who have been using a Blackberry for at least 6 months. Sampling technique used is to use the technique of convenience sampling. The finding that has been obtained in this research is the price significantly affect customer satisfaction, the perceived value in a significant way has no effect on customer satisfaction, and quality significantly affect customer satisfaction. Simultaneously, price, perceived value, and quality affect with a customer satisfaction. Key words: price, perceived value, quality and customer satisfaction
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 18 May 2017 09:49 |
| Last Modified: | 18 May 2017 09:49 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/1342 |
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