Clarensa, Regi Novela (2022) Tingkat Kepuasan Nasabah Dalam Pelayanan Aplikasi Brimo Di PT Bank Rakyat Indonesia Kantor Cabang Surabaya Kapas Krampung. Diploma thesis, Universitas Hayam Wuruk Perbanas Surabaya.
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
ARTIKEL ILMIAH.pdf Restricted to Registered users only Download (468kB) |
|
|
Text
COVER.pdf Restricted to Registered users only Download (864kB) |
|
|
Text
BAB I.pdf Download (212kB) | Preview |
|
|
Text
BAB II.pdf Download (1MB) | Preview |
|
|
Text
BAB III.pdf Restricted to Registered users only Download (1MB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (2MB) |
|
|
Text
BAB V.pdf Download (376kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (652kB) |
Abstract
Mobile banking is a service provided by banks to perform various types of banking transactions through various features available on smartphones. Mobile banking has become a trend as a solution for banking activities during the pandemic, customers are able to carry out other banking transactions from home without having to meet face to face. The purpose of this study was to find out how the level of customer satisfaction for the BRImo application at PT Bank Rakyat Indonesia Surabaya Kapas Krampung Branch Office. The method of data analysis used by the author in this study is a quantitative and qualitative descriptive method, namely by describing in full and in detail the further information then with the title of this study discusses the author about how the level of customers of the Brimo Application at PT Bank Rakyat Indonesia Kapas Krampung surabaya. Customer Satisfaction Level of Brimo Application at Branch Office Surabaya Kapas Krampung has been able to satisfy customers. This is indicated by the ability of customers to understand the use of BRImo and customers have benefited from the application of BRImo, namely from the aspect of convenience with a total average score of 3.39 which is included in the good category, this shows that overall respondents feel that the BRImo application is easy to use and easy to understand. The aspect of service benefits with a total average value of 3.46 with a very good category, this shows that overall respondents feel that the BRImo application has met the banking needs of customers. Aspects of service satisfaction with a total of 3.45 with a very good category, it can be concluded that overall respondents are satisfied with the BRImo application. The success of the implementation of BRImo in improving banking services and services at PT Bank Rakyat Indonesia Surabaya Kapas Krampung Branch Office can also be seen in the increase in the number of customers from the period of December 2021 to the period of June 2022, which is 5,389 customers or around 24.25 percent.
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.17 - BANKING SERVICES |
| Divisions: | Finance and Banking Diploma > Practice Working Report |
| Depositing User: | REGI NOVELA CLARENSA |
| Date Deposited: | 26 Dec 2022 03:44 |
| Last Modified: | 26 Dec 2022 03:44 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/9757 |
Actions (login required)
 |
View Item |