Herdriyanti, Devi Eka (2022) Strategi Pemasaran pada Produk Kredit Jatim Ritel di Bank Jatim Kantor Cabang Pembantu Mantup Lamongan. Diploma thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
This research is entitled "Marketing Strategy for Retail Jatim Credit Products at Bank Jatim Mantup Lamongan Branch Office". The purpose of the study was to find out how the strategy of the efforts made by Bank Jatim at the Mantup Lamongan Branch Office in marketing Jatim retail credit products. In this study, researchers used data collection techniques, namely interviews, observation and documentation. Interviews were conducted with the marketing or marketing department and credit analyst staff of Bank Jatim at the Mantup Lamongan branch office. The data processing technique used is descriptive with a qualitative approach. Based on the results of the study, there are several strategies and efforts used by Bank Jatim for the Mantup Lamongan Branch Office in marketing jatim retail credit products, for example, conducting promotions, providing low interest rates and a personal approach. In marketing Jatim retail credit products, the strategy used cannot be separated from obstacles with obstacles, of course there is a solution. It can be concluded that the marketing strategy of Jatim ritel credit products carried out by the Bank Jatim Sub-Branch Office of Mantup Lamongan is very influential for marketing or introducing retail Jatim credit products to the local community. Keywords: Marketing strategy for Retail Jatim Credit products.
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.12 - BANKS & BANKING |
| Divisions: | Finance and Banking Diploma > Practice Working Report |
| Depositing User: | DEVI EKA HERDRIYANTI |
| Date Deposited: | 14 Nov 2022 08:16 |
| Last Modified: | 14 Nov 2022 08:16 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/9730 |
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