Purnamasari, Novita (2022) Strategi Pemasaran Kedai Kopi Oukla Pada Masa Pandemi Covid-19 di Sidoarjo Berdasarkan Analisis SWOT. Diploma thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
In this final project report, the aim is to find out information on the marketing strategy of Oukla Coffee and determine the proposed strategy. The research method used in the form of SWOT analysis and descriptive analysis method with a qualitative approach. Data collection techniques carried out by the author are interviews and direct observation of the business owner of Oukla Coffee. In addition, it is supported by additional data from reading books and other sources related to the title of this research. The author conducted interviews and observations to determine the state of the company from internal and external factors that affect the marketing strategy at Oukla Coffee. The data obtained from the results of data collection will be analyzed using SWOT analysis which aims to determine the strengths, weaknesses, opportunities, and threats in Oukla Coffee. The results of the research or solutions given by the author to Oukla Coffee are in the form of a strategy proposal with an output to update the marketing strategy that will be applied by the Oukla Coffee owner. Keyword : Marketing Strategy, SWOT Analysis, and Coffee Shop
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.12 - BANKS & BANKING |
| Divisions: | Finance and Banking Diploma > Practice Working Report |
| Depositing User: | NOVITA PURNAMASARI |
| Date Deposited: | 15 Nov 2022 02:11 |
| Last Modified: | 15 Nov 2022 02:11 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/9697 |
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