GUNAWAN, ANDRE ARGANATA (2015) PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP NIAT BELI HANDPHONE ANDROID SMARTFREN DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
and price of the purchase intention android phone Smartfren in Surabaya. Models and hypotheses were tested with a sample of 120 respondents. Data were Analyzed using multiple linear regression analysis. Results of the the data found that the brand image, product quality and price has a significant positive influence on purchase intentions. This paper shows that the brand image plays an important role towards a product. so pila equipped with good product quality and the price offered Obtained According to the product. Keywords: Brand Image, Product Quality, Price, Purchase Intention, multiple linier regression analysis
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 26 Apr 2017 09:40 |
| Last Modified: | 26 Apr 2017 09:40 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/958 |
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