Haripraditya, Nathan Tidiend (2022) Pengaruh Sikap, Norma Subjektif Online Dan Offline Serta Motif Sosial Terhadap Niat Beli Ulang Online Produk Elektronik Pada Generasi Z”. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
This study aims to analyze the influence of attitudes, online and offline subjective norms and social motives on the intention to repurchase electronic products in Generation Z. An example of this research is 130 people who have made online shopping transactions and data collection is done by distributing questionnaires that distribute google forms to respondents. Samples were analyzed by purposive sampling technique with non-probability sampling method. The statistical method used is PLS assisted by WarpPLS 7.0 software. The findings in this study are attitudes, and social motives have a significant effect on repurchase intentions, while online and offline subjective norms are not significant for electronic product repurchase intentions.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS 600 - TECHNOLOGY |
| Divisions: | Bachelor of Management |
| Depositing User: | NATHAN TIDIEND HARIPRADITYA |
| Date Deposited: | 20 Jun 2023 01:38 |
| Last Modified: | 20 Jun 2023 01:38 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/9485 |
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