Janah, Binti Robiatul (2021) Strategi Pemasaran Produk "Tabungan IB Hijrah Rencana" pada PT. Bank Muamalat Indonesia, Tbk Kantor Cabang Pembantu Nganjuk. Diploma thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
At this time many banking institutions, both conventional banking and Islamic banking, are growing rapidly. In the world of Islamic banking, all Islamic banks have different products and services, especially in their funding products. This creates competition in marketing products, therefore every bank must have a marketing strategy that is able to attract potential customers to the products offered. The purpose of this study was to determine the marketing strategy in the marketing process of the IB Hijrah Plan Savings product, to find out the obstacles in marketing the IB Hijrah Plan Savings product, to help provide solutions to overcome the obstacles in the marketing process of the IB Hijrah Plan Savings product at Bank Muamalat. This research uses descriptive research methods with data collection methods using interviews, observation, and documentation studies. This study obtained research results, namely, the Marketing strategy used in marketing the IB Hijrah Plan Savings at Bank Muamalat, Calculation of the Profit Sharing Ratio of the IB Hijrah Plan Savings, Barriers in the Marketing Process of the IB Hijrah Plan Savings, Solutions to Overcome the Barriers to Marketing IB Hijrah Plan Savings. The conclusions in this study, which can be useful for PT. Bank Muamalat Indonesia, Tbk Nganjuk Sub-Branch Office and prospective customers. Keywords: Marketing Strategy, IB Hijrah Plan Savings, PT. Bank Muamalat Indonesia, Tbk
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.12 - BANKS & BANKING |
| Divisions: | Finance and Banking Diploma > Practice Working Report |
| Depositing User: | BINTI ROBIATUL JANAH |
| Date Deposited: | 24 Sep 2021 07:01 |
| Last Modified: | 24 Sep 2021 07:01 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/8190 |
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