NAZILAH, NAZILAH (2015) PENGARUH FRAMING INFORMASI TERHADAP PENGAMBILAN KEPUTUSAN INVESTASI DENGANPENDEKATAN EKSPERIMENTAL. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
Investment decision making should be taken in a rational way, but in fact there is investor who often make decisions irrationally. Information is the important thing for investor, with complete information, precise and relevant subject will facilitate a person in making investment decisions in order to achieve results in line with expectations. This experimental research aims to whether the positive or negative framing information effect on the investment decisions. Further this research also try to find the differences of mental accounting and overconfidence regarding to different framing.This study is using total sampling method. There are seventy five volunteers participate in this research. The sample in this study is students who are enroll Investment and Portfolio Management course. To test the hypothesis beside the desciptive analysis researcher test the hypotesis using wilcoxon test and one sampel t-test. The results show, proves that there is a difference investment decision if the information presented in a positive framing and negative framing. Researcher also prove there is no mental accounting behavior and overconfidence in making decisions and predict the price. Keyword : Decision making, information, framing, mental accounting, overconfidence
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 13 Apr 2017 08:29 |
| Last Modified: | 13 Apr 2017 08:29 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/769 |
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