Aji, Diky Prasetyo (2021) Dampak Pengaruh Sosial, Kegunaan dan Intensi Menggunakan terhadap Penggunaan Mobile Banking Bank Muamalat di Jawa Timur dengan Moderasi Religiusitas. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
The purpose of this study is to examine the extent to which the impact of social influence, usability, and intention of use on the use of Bank Muamalat mobile banking. This research methodology used one hundred twenty-five (125) respondents collected through distributing questionnaires in East Java. Respondents' responses were analyzed using descriptive analysis through the SPSS 16.0 program and statistical analysis through SmartPLS 3.0. The analysis results show that social influence has a positive effect on the intention to use and usefulness has a positive effect on the intention to use, and intention to use has no effect on use. The role of moderating religiosity has a negative effect on the use intention of the use. The practical implication of this research is for Bank Muamalat to develop a strategy for mobile banking services in the future, especially as an evaluation of bank performance in national Islamic banking competitions, and to provide important information to Bank Muamalat in order to build social influence, usability and intention to use those that have an impact on usage with the moderation of religiosity to increase mobile banking usage.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.12 - BANKS & BANKING |
| Divisions: | Bachelor of Islamic Economic |
| Depositing User: | DIKY PRASETYO AJI |
| Date Deposited: | 16 Apr 2021 09:06 |
| Last Modified: | 25 Oct 2022 06:06 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/7678 |
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