Rahadiarto, Diky Murdoyo (2020) Drivers And Barriers of Purchasing Groceries Online in Surabaya : Age, Gender, Educational Level and Experience as Moderating Variable. Masters thesis, STIE Perbanas Surabaya.
Full text not available from this repository.Abstract
The development of technology is very fast, making internet users grow a lot, especially in Indonesia. One of the impacts of the massive development of technology is the change in people's lifestyles. One of the reasons why technology can change lifestyles is that technology makes the needs and wants of society easier to fulfill. People now want to make life easier, this is a great opportunity for the company. There are driving factors and constraining factors in the customer when he decides to use a technology. This literature review study aims to find out Drivers and barriers of purchasing groceries online, The review focused on Surabaya. The design of this research using literature review for many theory and previously research. The result found proposition that : Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price value, Habit, Usage Barrier, Value Barrier, Risk Barrier, Tradition Barrier and Image Barrier have positive effect on Online Shopping Intention. The last proposition, gender, age, education level and experience as mediating variable between drivers and barriers of purchasing groceries online
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.83 - MARKET RESEARCH |
| Divisions: | Magister of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 04 Feb 2021 06:08 |
| Last Modified: | 04 Feb 2021 06:08 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/7080 |
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