Ode, Pratini (2016) Pengaruh Persepsi, Kenyamanan, Kualitas Layanan, dan Islamic Branding Terhadap Preferensi Nasabah Bank Bri Syariah di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
The aim from this study are to know about the effect perceptions of quality, convenience of quality, service quality, and islamic branding toward customers prefernces on BRI Syariah Bank in Surabaya simultaneously as well as partially. Sampling technique used is judgment sampling. The data collection method using questionnaires distributed to 85 respondents users Bank BRI Syariah in Surabaya. This study uses SPSS 20.0 for windows using multiple linear regression analysis. The independent variables in this study are effect perceptions of quality, convenience of quality, service quality, and islamic branding while the dependent variable is customers prefernces. The result showed that independent variables simultaneously have positive significant effect on customers prefernces of BRI Syariah Bank in Surabaya. Partially, the results showed that the perceptions of quality and service quality were positive significant effect on customers prefernces of BRI Syariah Bank in Surabaya, while convenience of quality and islamic branding were negative and not significantly influence customers prefernces of BRI Syaria Bank in Surabaya. Keywords: Customers Prefernces, Perceptions of Quality, Convenience of Quality, Service Quality, and Islamic Branding.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.12 - BANKS & BANKING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 15 Jan 2020 04:08 |
| Last Modified: | 15 Jan 2020 04:08 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/6296 |
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