YASIR, YASIR (2014) PENGARUH KEPERCAYAAN PELANGGAN, NILAI YANG DIRASA DAN HAMBATAN BERALIH TERHADAP RETENSI PELANGGAN PADA PENGGUNA SAMSUNG ANDROID DI SURABAYA. Undergraduate thesis, STIE PERBANAS.
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Abstract
Influence of costumer trust, perceived value and switching Barriers on costumer retention in the costumer of Samsung Android Surabaya.Research show that costumer trust is the culcumination product purpose. The purpose of this research were the influence of the costumer trust, perceived value & switching Barries.The design of this study using convenience sampling. The data was collected using questionnaire. The method analysis used is double linier regretion using the program SPSS 16.The result of this research are costumer trust is the only variable who don’t have significantly three variable have significantly effect for costumer retention. Key words: Costumer Trust, Perceived Value, Switching Barries, Costumer Retention.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 23 Feb 2017 07:25 |
| Last Modified: | 23 Feb 2017 07:25 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/592 |
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