Felenita, Intan (2017) Pengaruh Corporate Social Responsibility Terhadap Reputasi Perusahaan dan Dampaknya Pada Kepercayaan Nasabah Bank Syariah Mandiri Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
The perceptions of Corporate Social Responsibility (CSR) of the company will effect on their behavior. So that the company must be able to manage its business by producing products that are positively oriented towards the public's trust and the environment. The Corporate Social Responsibility (CSR) program which conducted by Bank Syariah MANDIRI covered some programs, such as the Partners of Umat program, Didik Umat program, and Simpati Umat program. This purpose of the study used a survey questionnaire distributed to 100 customers of Syariah Mandiri Bank. The analysis technique used in this research is Partial Least Square (PLS). The results of this study is to indicate the influence of Corporate Social Responsibility to the significance of the company and the confidence of customers of Bank Syariah Mandiri in Surabaya. Keywords: Perception of Corporate Social Responsibility (CSR), Reputation Of The Company, Confidence Of Customers
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 09 Jan 2020 03:53 |
| Last Modified: | 09 Jan 2020 03:53 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/5842 |
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