Sabirin, Sabirin (2017) Pengaruh Rebranding, Kualitas Layanan, Dan Produk Terhadap Keputusan Menjadi Nasabah Bank J Trust Di Surabaya. Masters thesis, STIE Perbanas Surabaya.
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Abstract
Growth in the banking industry that is rapidly causing competition is getting tougher. It takes more trust from the public. Rebranding an option to change the image of the past to the future that could affect the decision to open an account at Bank A Trust Surabaya. In addition to the quality of service is expected to influence the outcome of the opening of customer accounts at Bank A Trust Surabaya. And supported products needed by society through the facilities of the transaction in Bank A trust Surabaya. Research on the effect of rebranding, quality of service, products and J Trust Bank in Singapore is expected to determine the extent of the response of the customers or the public about the J Trust Bank which was formerly Bank Century. This study is intended as a stimulus to the customer's decision to J Trust Bank in the extent to which variables contributed the biggest. This study attempts to explain the influence of rebranding, Quality of Service, and Product Results of the Bank's customers in J Trust Surabaya either partially or simultaneously. The population in this study is J Trust Bank Surabaya and sampling carried out by accidental sampling where the sampling is done by coincidence and not planned or determined in advance. The sample used in this study were 75 respondents. Data analysis tool used in this research is multiple linear regression analysis and a questionnaire as a tool for data collection respondents. Based on the adjusted R2 is equal to 0.650 means Rebranding, Quality Services and Products have an effect on a customer's decision in J Trust Bank Surabaya by 65% while the remaining 35% is influenced by other variables outside the research. The results showed that there was simultaneously the rebranding, the quality of services and products to customers in the decision J Trust Bank Surabaya. The results showed that the variable product is the most influential variable on the customer's decision to J Trust Bank in Surabaya. Keywords: Rebranding, Quality of Service, Product, The decision to become customers
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Magister of Management |
| Depositing User: | Magang Magang |
| Date Deposited: | 23 Dec 2019 02:59 |
| Last Modified: | 23 Dec 2019 02:59 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/5741 |
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