Hidayat, Nurul (2017) Pengaruh Harga, Promosi Dan Karyawan Terhadap Loyalitas Nasabah Bank BRI Britama Di Surabaya Dengan Kepuasan Nasabah Sebagai Mediasi. Undergraduate thesis, STIE Perbanas Surabaya.
|
Text
artikel.pdf Download (1MB) | Preview |
|
|
Text
cover.pdf Download (544kB) | Preview |
|
|
Text
BAB I.pdf Download (338kB) | Preview |
|
|
Text
BAB II.pdf Download (710kB) | Preview |
|
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
BAB III.pdf Restricted to Registered users only Download (562kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (1MB) |
|
|
Text
BAB V.pdf Download (436kB) | Preview |
|
|
Text
Lampiran Skripsi.pdf Restricted to Registered users only Download (2MB) |
Abstract
This study examines the influence of prices, promotions, and people on the loyalty of bri britama bank customers in Surabaya with customer satisfaction as mediation. The results of this study indicate that price, promotion and employees have a significant positive effect on satisfaction and satisfaction have a significant positive effect on customer loyalty. According to Britama's top brand of savings products decline in 2014 and 2015 the product britama is ranked second but in the year 2016 britama products down to rank three. Analytical technique The type of research used in this study is descriptive research using a quantitative approach. Analysis technique used is descriptive analysis technique that is with spss and statistic warpPLS 5.0. Total sample of 105 respondents. Based on the results of the output path coefficient and P value above can be seen that the price has a positive effect on satisfaction with regression coefficient of 0.245 and significant at 0.004 (below 0.05). Promotion has a positive effect on satisfaction with regression coefficient of 0.219 and significant at 0.010 (below 0.05). Employees have a positive influence on satisfaction with regression coefficient of 0.234 and significant at 0.006 (below 0.05). Satisfaction has a positive effect on loyalty with regression coefficient of 0.182 and significant at 0.027 (below 0.05). Key Words : Price, Promotion, People, Satisfaction And Loyality
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.12 - BANKS & BANKING |
| Divisions: | Bachelor of Management |
| Depositing User: | Magang Magang |
| Date Deposited: | 18 Dec 2019 08:35 |
| Last Modified: | 18 Dec 2019 08:35 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/5715 |
Actions (login required)
 |
View Item |