Ramadhan, Syaiful (2018) PENGARUH IKLAN, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HONDA VARIO DI SURABAYA. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
The purpose of this research is to know the influence of advertisement, brand image and product quality to purchase decision of Honda Vario in Surabaya. This type of research is quantitative research and to conduct this study, the data collected is of primary data through questionnaires of 100 respondents and using purposive sampling technique. Then the data were analyzed and hypotheses were tested by using multiple linear regression technique. The results of this study indicate that advertising, brand image and product quality influence the purchase decision of Honda Vario in Surabaya. Keywords:Advertising, Brand Image, Product Quality, Purchase Decision.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 14 Mar 2019 03:12 |
| Last Modified: | 14 Mar 2019 03:12 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/4212 |
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