Musthofa, AH.Rizky Zainal (2018) Pengaruh risk perception, representativeness dan Familiarity terhadap pengambilan keputusan Investasi saham di surabaya. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
One of the purpose in life is reached economic welfare. It can be reached if the people can fullfilment they needs either primary, secondary, or tertiary. Nowdays indonesian peoples is in high consumptive coulture because in increasingly modern. It can make people had buying something for showing their economic status. So for saving and investment coulture less. Investment is important to people for decide economic welfare in their future life. Based on this fenomena, this study aimed to showe influence of risk perception, representativeness and familiarity toward investment stock decision making in surabaya. Using analysis Multiple Regresion Analysis (MRA). Respondent for this study is 166 who had lived in surabaya, had Rp 4.000.000 as income every month. The result showed that risk perception isn’t significantly impact toward investment decision making, but in other side representativeness and familiarity had impact toward investment decision making. Risk perception, representativeness, and familiarity had simultaneously effect toward investment decision making Keyword: Risk perception, representativeness, familiarity, investment stock decision making
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 14 Jan 2019 02:54 |
| Last Modified: | 14 Jan 2019 02:54 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/3859 |
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