TIYO, M.ADIS (2016) PENGARUH KEPERCAYAAN, CITRA MEREK, KUALITAS LAYANAN TERHADAP NIAT NASABAH MENABUNG PADA BANK MANDIRI DI SURABAYA. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
The research is conducted in Mandiri Bank in Surabaya. The research aims are to recognize the effect of (1) trust (2) brand image (3) quality service on customer saving (4) to recognize the effect of trust, brand image, and quality service simultaneously toward customers interest saving. Population of this reseach is customers of mandiri bank in surabaya. 100 respondents sampling by using judgement sampling method. Data questionnaire while data use analyzed by multiple linier regression analysis, the result of this research are : Trust simultaneously have insignificance effect toward customers interest saving in Mandiri of Surabaya. Brand image simultaneously have insignificance effect toward customers interest saving in Mandiri of Surabaya. Service quality simultaneously have significance effect toward customers interest saving in Mandiri of Surabaya. Trust, brand image, and service quality simultaneously have significance effect toward customers interest saving in Mandiri of Surabaya. Keyword : trust, brand image, service quality, interest saving
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.12 - BANKS & BANKING 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 07 Nov 2016 06:47 |
| Last Modified: | 07 Nov 2016 06:47 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/376 |
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