ARNINDYA, HAPPY (2016) PENGARUH KEPERCAYAAN, PERSEPSI RISIKO DAN PENGARUH SOSIAL TERHADAP MINAT NASABAH MENGGUNAKAN INTERNET BANKING BANK MANDIRI DI SURABAYA. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
The purpose of this study was to examine the effects of trust, perceived risk and social influence toward customer’s intention to use internet banking at Bank Mandiri Surabaya. Trust refers on consumer subjective estimate, who makes consistently online transactions were expected. Perceived risk is a customer perception of uncertain things. Social influence is subjective influence because it relates of perception norms or someone opinions on social pressure that will affect the intention to conduct or not conduct of the behavior that is being considered. Intention to use is very important to the success of the company. The design of this study used judgment sampling based on criteria of this research. Data were collected from 100 respondents who did not use internet banking at Bank Mandiri Surabaya. The method analysis used in this research was multiple linear regression and classical assumption using the program of SPSS version 16.0. This study showed some of findings nimely like trust is positive significantly influenced to customer’s intention, then perceived risk is negative significantly influenced to customer’s intention, and the last social influence is positive but not significantly influenced toward customer’s intention to use internet banking at Bank Mandiri Surabaya. Keywords: trust, perceived risk, social influence, intention to use
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 04 Nov 2016 02:55 |
| Last Modified: | 04 Nov 2016 02:55 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/370 |
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