musfiqul ibad, ahmad (2018) PENGARUH CUSTOMER-BRAND ENGAGEMENT TERHADAP BRAND SATISFACTION DENGAN MEDIASI ONLINE BRAND EXPERIENCE PADA INTERNET BANKING PT. BANK NEGARA INDONESIA TBK. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
the purpose of this research is to determine the effect of customer-brand engagement to brand satisfaction on internet banking users bni in surabaya with online brand experience as a mediation variable. based on data collection method of this research using survey method where the researcher ask some question to respondent in the form of questioner. this study involved 104 respondents who use internet banking bni. sampling will use non probability sampling technique with purposive sampling method. the results showed that customer-brand engagement significantly affect to brand satisfaction on internet banking bni in surabaya. furthermore, the online brand experience significantly affects to brand satisfaction on bni internet banking in surabaya, and customer-brand engagement has no significant effect to online brand experience on bni internet banking in surabaya. in this research, also found that the online brand experience does not mediate the influence of customer-brand engagement to brand satisfaction on bni internet banking in surabaya
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 30 Oct 2018 04:28 |
| Last Modified: | 30 Oct 2018 04:28 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/3617 |
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