PRADANA, PUTRA NANDA (2017) PENGARUH NILAI YANG DIRASAKAN DAN PENGALAMAN MEREK TERHADAP NIAT PEMBELIAN ULANG PRODUK TOLAK ANGIN DAN ANTANGIN DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
The increasing of Indonesian people about health awareness in their hectic activities. Inspire producers Tolak Angin and Antangin to make a good product that has high value. The perceived value will influence the increasing of the product valve, and it can possibly make the consumers buy the product again. Furthur more, brand experience in consuming one product can be the tool to see the existence of a product. It can help the consumers to measure the quality of the product is valuable, they will have their repurchase intention. The repurchase intention is the consumers attitude when they feel satisfied of a product. The research use the in line double regretic analisis. The main data is analyzed by SPSS 16.0 t est, and there are 132 responders that include in this research. The result of the research is the perceived value and the brand experience can significantly influence the customers in Surabaya to buy the product of Tolak angin and Antangin again. The resu lt of test different shows that there is no different between the consumers eager to rebuy the product of Tolak angin and Antangin in Surabaya. Keywords: Preceive value, Brand experience, Repurchase intention, Tolak Angin, Antangin.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 04 Sep 2017 04:50 |
| Last Modified: | 04 Sep 2017 04:50 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/2915 |
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