JALAALI, MUHAMMAD RIFQI ZAKARIA DZUL (2017) PENGARUH KESADARAN MEREK , ASOSIASI MEREK , DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA SEPATU ADIDAS DI S URABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
One vision of marketing intended to sell or promote a product to be purchased by consumers. It’s important to recognize tha t the purchase decision is part of the culmination of a purchase and it is important for companies to make their competence and experience to build a strong brand that will have an impact on the purchase decision process. This study is intended to find out how brand awareness, brand association, and the price influence purchasing decisionAdidas shoes in Surabaya. This research method used is quantitative method. To conduct this study, the data collected through questionnaires as much 82 respondents through a descriptive study design techniques. Multiple linear regression analysis used in this study to analyze the data statistically. The result showed that brand awareness, brand association, and price affect the purchase decision for Adidas shoes. Keywords : Brand awareness, brand associaton, price, purchase decision
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 04 Sep 2017 05:05 |
| Last Modified: | 04 Sep 2017 05:05 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/2913 |
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