KURNIAWAN, BHAYU ANGGA (2017) ANALISIS PENGARUH MOTIVASI, PERSEPSI, PENGETAHUAN DAN SIKAP TERHADAP KEPUTUSAN NASABAH UMKM MEMILIH KREDIT USAHA RAKYAT (KUR) BANK BRI DI BOJONEGORO. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
The purpose of this study is to determine wh ether the motivation, perception, knowledge and attitudes have a partially significant effect on the decision of Bank BRI ’s customers. Th e population of this study are customers in BRI Bank Bojonegoro who use KUR. The sample use s 100 respondents w hich w ere selected based on the sampling technique used purposive sampling technique. The data used are primary data. Methods of data collection using a questionnaire with Likert scale. Data were analyzed using analysis of Validity, Reliability Test, Descriptive, C lassical Assumption Test, Linear and T test using SPSS 20 as analytical tool. Based on the calculations and the results of partial hypothesis , motivation known to have a significant positive effect , perception has a significant positive effect, Knowledge h as significant negative effect and attitude has a not significant positive effect . Keyword: Motivation, Perception, Knowledge, Attitude and KUR Bank BRI
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.12 - BANKS & BANKING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 05 Sep 2017 02:44 |
| Last Modified: | 05 Sep 2017 02:44 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/2849 |
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