PRASETIA, ANGGA (2016) PENGARUH KESADARAN MEREK, PERSEPSI KUALITAS, DAN SIKAP MEREK TERHADAP NIAT BELI ULANG TOYOTA VIOS DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
This study aims describe and analyze the effect of variables brand awareness, perceived quality, and brand attitude of repurchase intention. Type of research is explanatory research with quantitative approach. Data collection by questionnaires given 100 respondents from user cars toyota vios in Surabaya. The data analysis technique used is multiple linier regression. The results of the study explained that the brand awareness positive and significant impact jointly on repurchase intention. The results also showed perceived quality and brand ttitude not all positive and significant impact jointly on repurchase intention. The results also showed a positive and significant effect independently of variable brand awareness on repurchase intention. Variable brand awareness is the dominant variable affecting repurchase intention. Keywords: Brand Awareness, Perceived Quality, Brand Attitude, Repurchase Intention.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 04 Sep 2017 04:44 |
| Last Modified: | 04 Sep 2017 04:44 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/2268 |
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