Salamah, Silva Atiqotus (2026) Pengaruh Teman Sebaya, Media Sosial, Pengetahuan Keuangan Terhadap Perilaku Keuangan Mahasiswa Generasi Z Di Surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
This study aims to analyze the influence of peers, social media, and financiaknowledge on the financial behavior of Generation Z students in Surabaya, and to examine the differences in financial behavior between business and non-business students. This study uses a quantitative approach with an explanatory method. Data were obtained through online questionnaires, followed by data analysis using Structural Equation Modeling-Partial Least Square (SEM-PLS) with the help of WarpPLS 7.0 software, and conducting a difference test using the Independent Sample t-test with the help of SPSS software. The results of the study indicate that peers have a positive effect on social media use, peers do not have a positive effect on financial knowledge, social media use does not have a positive effect on financial knowledge, and social media use has a positive effect on financial behavior. In addition, the results of the difference test indicate that there are differences in financial behavior between business and non-business students in Surabaya. The criteria for respondents are undergraduate and postgraduate students in Surabaya, students born in 1997-2012, and active users of social media.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT |
| Divisions: | Bachelor of Management |
| Depositing User: | SILVA ATIQOTUS SALAMAH |
| Date Deposited: | 30 Mar 2026 02:17 |
| Last Modified: | 30 Mar 2026 02:17 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/13989 |
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