Maf Tuhul, Fuad (2025) Marketing Treatment In Madura Culture-Based Used Metal Business Based On Umer Chapra Perspective. Masters thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
Umer Chapra's thoughts, as an Islamic economics scholar, add ethical and justice dimensions to the study of UD. Sumber Logam within the cultural context of Madura. Chapra emphasizes the importance of Islamic economic principles, including distributive justice, social responsibility, and sustainability. The integration of Chapra's ideas with UD. Sumber Logam’s marketing strategies can create a holistic and sustainable approach, expanding market share and strengthening relationships between consumers and UD. Sumber Logam. This study employs a qualitative method, with data collected through observation, interviews, and documentation. The findings indicate that UD. Sumber Logam, in its scrap metal business, strives to implement Islamic economic principles according to Umer Chapra, namely justice, transparency, and societal benefits, particularly in marketing aspects. Currently, the business still relies on conventional methods but has started transitioning to digital marketing through social media and modern, honest, and educational advertisements. Technology is also utilized to improve efficiency and expand market reach, such as online catalogs and digital ordering services. Transparency is maintained through regular weight control and periodic price updates to ensure customer trust and comfort.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS |
| Divisions: | Magister of Management |
| Depositing User: | MAF TUHUL FUAD |
| Date Deposited: | 15 May 2025 02:42 |
| Last Modified: | 15 May 2025 02:42 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/13562 |
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