Pengaruh Kreativitas Karyawan Terhadap Kinerja Karyawan Dengan Dimediasi Oleh Perilaku Kerja Inovatif Karyawan Milenial Di Pasuruan Jawa Timur

Achdian, Miftah (2024) Pengaruh Kreativitas Karyawan Terhadap Kinerja Karyawan Dengan Dimediasi Oleh Perilaku Kerja Inovatif Karyawan Milenial Di Pasuruan Jawa Timur. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.

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Abstract

This study aims to examine the effect of employee creativity on employee performance mediated by innovative work behavior in millennial employees in Pasuruan, East Java. Millennials, known for their tendency to be more creative and innovative, face challenges in developing creativity in a workplace that is still strictly structured. This study uses quantitative methods with data collection through questionnaires distributed to millennial employees in various companies in Pasuruan. The data that has been obtained is then processed using SMART-PLS. The results showed that employee creativity has a significant positive effect on employee performance (path coefficient of 1.977, p = 0.048). In addition, employee creativity also has a significant effect on innovative work behavior (path coefficient of 25.523, p = 0.000), which in turn has a significant positive effect on employee performance (path coefficient of 5.629, p = 0.000). Innovative work behavior was shown to mediate the effect of creativity on employee performance (path coefficient of 5.549, p = 0.000). Thus, this study concludes that increasing employee creativity can significantly improve employee performance, and this effect is amplified through innovative work behavior. These results provide practical implications for companies to encourage creativity and innovation in the workplace as a strategy to improve employee performance, especially the millennial generation. Keywords: Employee Creativity, Employee Performance, Innovative Work Behavior

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT
Divisions: Bachelor of Management
Depositing User: MIFTAH ACHDIAN
Date Deposited: 08 May 2025 02:21
Last Modified: 09 May 2025 01:22
URI: http://eprints.perbanas.ac.id/id/eprint/13263

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