SENTOSA, SAMUEL (2013) PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS PENGGUNA MOTOR HONDA DI JOMBANG. Undergraduate thesis, STIE PERBANAS SURABAYA.
|
Text
ARTIKEL ILMIAH.pdf Download (656kB) | Preview |
|
|
Text
COVER.pdf Download (604kB) | Preview |
|
|
Text
BAB I.pdf Download (37kB) | Preview |
|
|
Text
BAB II.pdf Download (182kB) | Preview |
|
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
BAB III.pdf Restricted to Registered users only Download (210kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (1MB) |
|
|
Text
BAB V.pdf Download (23kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (5MB) |
Abstract
This research has investigated the effects of of service quality on satisfaction and loyalty honda motorcycle users in Jombang. This research based on primary data which has been collected by spreading questionnaires to 140 Honda users in Jombang. This study using non probability sampling method. The data has been analyzed using structural equation modeling (SEM) through AMOS 16 version. The result of the study are: (H1) the quality of services provide significant positive effect on satisfaction,, (H2) service quality has significant positive effect on loyalty, and (H3) satisfaction has not significant positive effect on customer loyalty. The findings of this study are important for Honda corporations and future researchers on service quality, consumer’s satisfaction and loyalty. Key words: Service Quality, consumers satisfaction, customers loyalty
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 17 May 2017 06:59 |
| Last Modified: | 17 May 2017 06:59 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/1306 |
Actions (login required)
 |
View Item |