Agustin, Dwi Maulidya (2025) Dampak Influencer, Motivasi, dan Kemajuan Teknologi Terhadap Minat Investasi di Pasar Modal Pada Generasi Z di Surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
Interest in investing in the capital market continues to increase, especially among generation Z. This study aims to analyze the impact of influencers, motivation, and technological advances on investment interest in the capital market among generation Z in Surabaya. The research sample consisted of 120 generation Z respondents who live in Surabaya. Hypothesis testing was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results showed that influencers, motivation, and technological advances have a significant positive influence on investment interest. This study implies the importance of utilizing the influence of influencers and technological advances wisely, as well as increasing the motivation of the younger generation to start investing to improve financial well-being. Keywords: Investment Interest, Influencer, Motivation, Technological Advancement, Generation Z
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT |
| Divisions: | Bachelor of Management |
| Depositing User: | DWI MAULIDYA AGUSTIN |
| Date Deposited: | 26 Feb 2025 02:55 |
| Last Modified: | 26 Feb 2025 02:55 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/13006 |
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