Aulia, Nabilin (2025) Pengaruh Literasi Keuangan,Strategi Bisnis,Kebijakan Pemerintah terhadap Kinerja Bisnis UMKM di Jawa Timur. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
ARTIKEL ILMIAH.pdf Restricted to Registered users only Download (521kB) |
|
|
Text
COVER.pdf Restricted to Registered users only Download (527kB) |
|
|
Text
BAB I.pdf Download (253kB) | Preview |
|
|
Text
BAB II.pdf Download (301kB) | Preview |
|
|
Text
BAB III.pdf Restricted to Registered users only Download (364kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (443kB) |
|
|
Text
BAB V.pdf Download (293kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (1MB) |
Abstract
Micro, Small and Medium Enterprises have a very significant contribution in driving the regional economy, therefore research related to MSME business performance is very important to do. This study aims to analyze the effect of financial literacy, business strategy, and government policy on the business performance of MSMEs in East Java. Data collection was conducted through a survey method by distributing questionnaires to 100 MSME players in East Java. The sampling technique used was purposive sampling. The data obtained were analyzed using the Structural Equation Modeling (SEM)-WarpPLS 8.0 method. The results of this study indicate that financial literacy, business strategy and government policy have a positive and significant effect on the business performance of MSMEs in East Java. The implication of this research is the importance of improving financial literacy, developing adaptive business strategies and government policy support to encourage the growth and sustainability of MSMEs. By synergizing financial literacy, business strategies, and government policies, MSMEs have a greater opportunity to increase their competitiveness and contribution to the economy and support MSME growth more effectively. Keywords: Business Performance, Business Strategy, Financial Literacy, Government Policy
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT |
| Divisions: | Bachelor of Management |
| Depositing User: | NABILIN AULIA |
| Date Deposited: | 03 Mar 2025 01:33 |
| Last Modified: | 03 Mar 2025 01:33 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/12992 |
Actions (login required)
 |
View Item |