Laily, Febriana Nur (2024) Pengaruh Gaya Hidup, Literasi Keuangan, dan Penggunaan Dompet Elektronik Terhadap Perilaku Konsumtif Generasi Z Muslim di Kota Surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
Consumptive behavior is a phenomenon that affects many people's lives. The large number of economic activities, ease of access and population in the city of Surabaya means that current habits are quickly changing in a relatively short time towards becoming increasingly luxurious and excessive. Factors that influence consumer behavior are lifestyle, financial literacy, and use of electronic wallets. This research was conducted with the aim of determining the influence of lifestyle, financial literacy, and the use of electronic wallets on the consumer behavior of generation Z Muslims in the city of Surabaya. The research method used is a quantitative method with a sampling technique using purposive sampling. Data collection using surveys by distributing questionnaires to generation Z Muslims in the city of Surabaya. The sample used was 115 respondents. The data analysis technique used in this research was Partial Least Square. The results of this research prove that the lifestyle and financial literacy variables have a significant positive effect on consumptive behavior, meaning that the higher the lifestyle and financial literacy, the more consumptive behavior. Meanwhile, the variable use of electronic wallets does not have a significant effect on consumptive behavior, meaning that high or low use of electronic wallets does not have an impact on consumptive behavior. Key words: Consumptive behavior, lifestyle, financial literacy, use of electronic wallets
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS |
| Divisions: | Bachelor of Islamic Economic |
| Depositing User: | FEBRIANA NUR LAILY |
| Date Deposited: | 16 May 2024 07:24 |
| Last Modified: | 16 May 2024 07:24 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/12267 |
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