Pengaruh Brand Experience, Service Providerexperience, Dan Post-Purchace Experience Terhadap Experience Quality, Customer Satisfaction, Dan Repurchase Intention Pada Pengguna Laptop Asus

Syarifudin, Sandy (2023) Pengaruh Brand Experience, Service Providerexperience, Dan Post-Purchace Experience Terhadap Experience Quality, Customer Satisfaction, Dan Repurchase Intention Pada Pengguna Laptop Asus. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.

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Abstract

In this research, a research design was prepared to guide the implementation process. This research design was designed as a guide (Sekaran & Bougie, 2016). Based on the guidebook, the first strategy is to use surveys as a way to obtain data. Surveys were chosen because they are the most popular strategy in business research. In relation to surveys which are a research strategy, the level of researcher intervention is very minimal. This means that the research was carried out naturally or non-contrived. Second, the unit of analysis is the individual. This means that the survey is aimed at individuals and later the data taken from these individuals will be used to test hypotheses. Third, data collection in this research was carried out at one point in time (one-shot/cross sectional) using a survey strategy based on brand equity. Fourth, this research uses non-parametric statistics, which is a statistical test tool that does not require normal data distribution. Keywords: Post-Purchace Experience, Experience Quality, Customer Satisfaction, And Repurchase Intention

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 330 - ECONOMICS
Divisions: Bachelor of Management
Depositing User: SANDY SYARIFUDIN
Date Deposited: 12 Feb 2024 03:11
Last Modified: 12 Feb 2024 03:11
URI: http://eprints.perbanas.ac.id/id/eprint/11973

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