Firmansyah, Ahmad Iqbal (2023) Pengaruh Literasi Keuangan Dan Perilaku Keuangan Dalam Pengambilan Keputusan Investasi Pada Generasi Milenial Di Mojokerto, Sidoarjo Dan Surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
This study aims to examine the effect of Financial Literacy and Financial Behavior in Making Investment Decisions on the millennial generation. The sample consists of 113 respondents with characteristics as a millennial generation with births between 1980 – 2000, domiciled in Mojokerto, Sidoarjo and Surabaya, have worked and have income and are Indonesian Citizens (WNI). Sampling in this study using non-probability sampling method and purposive sampling. Analysis using Structural Equating Modeling (SEM) on Partial Least Square (PLS) and collecting data using surveys. The results of this study indicate that financial literacy has no significant negative effect on investment decision making, while the financial behavior variable does not have a significant negative effect on investment decision making. Keywords: Financial Literacy, Financial Behavior, and Investment Decisions
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT |
| Divisions: | Bachelor of Management |
| Depositing User: | AHMAD IQBAL FIRMANSYAH |
| Date Deposited: | 10 Jul 2023 03:29 |
| Last Modified: | 10 Jul 2023 03:29 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/11160 |
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