Putra, Dandy Renanda (2022) Pengaruh Kualitas layanan yang dirasakan, Nilai Yang Dirasakan, Citra Merek Yang Dirasakan Terhadap Loyalitas Dengan Mediasi Kepuasan Produk Toyota Kijang Innova. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
Purposes of this study are to analyze the effect of Service Quality, Perceived Value, Perceived Brand Image, and Product Satisfaction on Loyalty. This research is a quantitative one uses ques-tionnaires as the main data source. Respondents were selected using judgment sampling technique with a total of 114 people from Toyota Kijang Innova users who live in Surabaya. The analytical technique used in this study is path analysis using the Warp-PLS version 8.0 program. The results showed that Service Quality, Perceived Value, Brand Image had positive and significant effect on Product Satisfaction and on Loyalty.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | DANDY RENANDA PUTRA |
| Date Deposited: | 29 Nov 2022 03:22 |
| Last Modified: | 29 Nov 2022 03:22 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/9846 |
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