LAY, KEVIN LYANDO (2015) PENGARUH KEPERCAYAAN MEREK DAN CITRA MEREK TERHADAP NIAT BELI SEPATU NIKE DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
The demand for a product that is more qualified goods make companies vying to improve product quality and maintain the brand image of a company-owned products. This study aims to determine the effect of trust and brand image on purchase intention of Nike shoes in Surabaya. Study period 2015. The total sample of this study was of 100 respondents, using a non-probability sampling. The analysis technique use multiple linear analysis of the test tool SPSS 20. There sults of this study can be found confidence in the brand significantly influence the purchase intention, brand image while no significant effect on purchase intentions. Keyword: Purchase intentions, brand trust, and brand image.
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 27 Apr 2017 09:45 |
| Last Modified: | 27 Apr 2017 09:45 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/976 |
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