Wardani, Andini Kusuma (2022) Strategi Pemasaran Pada PT. Garuda Indonesia (Persero) Tbk. Branch Office Surabaya. Diploma thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
Air transportation is a mode of transportation that is often used by tourists for long distances and in a shorter time. In Indonesia, air transportation is very popular with the public. This encourages companies to develop strategies to strengthen their position in the market share. Companies must implement a good marketing strategy. The research method used in this research is descriptive research with interview and documentation data collection methods. This study discusses the Marketing Strategy at PT. Garuda Indonesia (Persero) Tbk. Surabaya Branch Office. The results showed that PT. Garuda Indonesia (Persero) Tbk. Surabaya Branch Office implements Marketing Strategy through Social Media, Establishes Partnership with Banks, Improves facilities and services, Marketing Strategy through Travel fair, Marketing Strategy through corporate partners and travel agents, as well as direct sales. The mass media strategy that has been implemented by PT. Garuda Indonesia (Persero) Tbk. Branch Office Surabaya in accordance with the elements of the marketing mix.
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Finance and Banking Diploma > Practice Working Report |
| Depositing User: | ANDINI KUSUMA WARDANI |
| Date Deposited: | 29 Sep 2022 03:32 |
| Last Modified: | 29 Sep 2022 03:32 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/9630 |
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