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PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP NIAT BELI HANDPHONE ANDROID SMARTFREN DI SURABAYA

GUNAWAN, ANDRE ARGANATA (2015) PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP NIAT BELI HANDPHONE ANDROID SMARTFREN DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.

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ARTIKEL ILMIAH.pdf

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COVER.pdf

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Abstract

and price of the purchase intention android phone Smartfren in Surabaya. Models and hypotheses were tested with a sample of 120 respondents. Data were Analyzed using multiple linear regression analysis. Results of the the data found that the brand image, product quality and price has a significant positive influence on purchase intentions. This paper shows that the brand image plays an important role towards a product. so pila equipped with good product quality and the price offered Obtained According to the product. Keywords: Brand Image, Product Quality, Price, Purchase Intention, multiple linier regression analysis

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 26 Apr 2017 09:40
Last Modified: 26 Apr 2017 09:40
URI: http://eprints.perbanas.ac.id/id/eprint/958

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