Afrizal, Afrizal (2022) Pengaruh kegunaan informasi dan adopsi infomasi terhadap niat beli bagi pengguna marketplace shopee di surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
The purpose of this study was to examine the effect of the usefulness of information and the adoption of information on purchase intentions at the shopee marketplace in Surabaya. This study uses primary data collected by respondents with criteria Minimum age 19 years, Domiciled in Surabaya, Shopee application users at least the last one month. Respondents were accessed by distributing a questionnaire link in the form of a google form. With 132 respondent data. The data analysis technique used is Partial Least Square Structural Equation Modeling (PLS-SEM) with the application of WarpPLS 7.0 statistics. The results of the study explain that: 1) The quality of information has a significant effect on the usefulness of information. 2) Information credibility has a significant effect on the usefulness of information. 3) Information needs have a significant effect on information adoption. 4) Attitude to information has a significant effect on information adoption. 5) The usefulness of information has a significant effect on purchase intention for shopee marketplace users in Surabaya. 6) Information adoption has a significant effect on purchase intention for shopee marketplace users in Surabaya. These results explain that information makes it easier for users to buy on the shopee application and information can increase the effectiveness of users to buy products on the shopee marketplace application. In addition, users consider information from friends to buy on the shopee marketplace.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.403 8 - MANAGEMENT INFORMATION SYSTEM 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | AFRIZAL AFRIZAL |
| Date Deposited: | 16 Sep 2022 06:22 |
| Last Modified: | 16 Sep 2022 06:22 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/9565 |
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