PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN PADA KARAOKE KELUARGA HAPPY PUPPY DI SURABAYA

ATAWARA, ARNOLDUS JANSSEN G. (2015) PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN PADA KARAOKE KELUARGA HAPPY PUPPY DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.

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Abstract

The purpose of this research were the customer relationship management(crm) and service quality toward customer loyality of happy puppy family karaoke. The design of this study using non probability judgement sampling. The data was collected using questionnaire. The method analysis used in this research is multiple regression analysis using the program SPSS version 11.5. The resuts showed two hypothesis was accepted, is crm and services quality significant impact on customer loyality of happy puppy family karaoke in Surabaya. Keywords : Customer Relationship Management, Service Quality, Customer Loyalty xiii

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.82 - SALES PROMOTION
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 26 Apr 2017 08:21
Last Modified: 26 Apr 2017 08:21
URI: http://eprints.perbanas.ac.id/id/eprint/929

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