GHRISTIAN, IGNATIUS DANU (2015) PENGARUH POTONGAN HARGA, KUALITAS PRODUK, CITRA MEREK DAN IKLAN TERHADAP NIAT BELI CELANA JEANS LEVI’S DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
More advanced manufacturers in creating Pants Jeans, which raises the Pants Jeans products that today interest many people. The aim of this study is to test the significant of Discount Price, Product Quality, Brand Image and Advertising for Purchase Intention. Independent variables that support this research are discount price, product quality, brand image and advertising while the dependent variable is Purchase Intention. The number of respondents in this study is 82. Sampling technique used in this research is Judgment Sampling Technique. Analysis used is multiple linear regression and using analysis tools of SPSS version 16.00. Results of this research is Discount Price, Product Quality, Brand Image and Advertising have positive and significant effect on Purchase Intention. Keywords: Discount Price, Quality Products, Brand Image, Advertising, Purchase Intention
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 26 Apr 2017 08:17 |
| Last Modified: | 26 Apr 2017 08:17 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/926 |
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