PRAMANA, ANDIKA (2015) PENGARUH KEPUASAN TOKO, KUALITAS BARANG DAGANGAN, DAN KUALITAS LAYANAN TERHADAP LOYALITAS TOKO (Studi Kasus pada Terang Bulan Manis Holland dan Terang Bulan Manis 93 Surabaya). Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
The purpose of this study is to analyze influence of store satisfaction, merchandise quality and service quality, partially and simultaneously to store loyalty at Terang Bulan Manis Holland and Terang Bulan Manis 93 Surabaya, also the differences between store loyalty on both of research object. The sample used in this research is 74 people in each research object. Data were analyzed by multiple linear regression analysis and independent sample t-test. The test results shown that store satisfaction has no significant impact on store loyalty. Merchandise quality and service quality has significant impact on store loyalty. Store satisfaction, merchandise quality and service quality simultaneously has significant impact on store loyalty.While from the different test known there is no significant difference between store loyalty at Terang Bulan Manis Holland and store loyalty at Terang Bulan Manis 93 Surabaya. This means overall, store loyalty at Terang Bulan Manis Holland relatively same as store loyalty at Terang Bulan Manis 93 Surabaya. Keywords: Store Satisfaction, Merchandise Quality, Service Quality, And Store Loyalty
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 25 Apr 2017 02:17 |
| Last Modified: | 25 Apr 2017 02:17 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/918 |
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