FAUZI, RIZKA NOVITASARI (2015) PENGARUH KUALITAS LAYANAN, NILAI YANG DIRASAKAN DAN KEPUASAN PELANGGAN TERHADAP NIAT BELI ULANG DI RUMAH DANNIS SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
This research entitled the influence of Service Quality, Perceived Value and Customer Satisfaction to Repurchase Intention in Rumah Dannis Surabaya. The purpose of this study is to analyze the service quality, perceived value, and customer satisfaction to Repurchase Intention. The study used a sample of 110 respondents of consumers in Rumah Dannis Jl. Pakis Surabaya by using engineering judgement sampling technique. Data were collected questionnaire. Descriptive analysis using spss 13.0. The results of this study can be concluded that the independent variable ( quality of service , perceived value and customer satisfaction ) has a positive significant effect simultaneously and partially on the dependent variable ( re- purchase intention ) . Key Word : Service Quality, Perceived Value, Customer Satisfaction, Repurchase Intention.
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 20 Apr 2017 08:24 |
| Last Modified: | 20 Apr 2017 08:24 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/894 |
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