Pengaruh Karakteristik Individu Dan Karakteristik Kualitas Mobile Payment Terhadap Ekspektasi, Kepuasan Dan Keinginan Untuk Terus Menggunakan Mobile Payment Shopeepay

Irwansyah, Sandi (2021) Pengaruh Karakteristik Individu Dan Karakteristik Kualitas Mobile Payment Terhadap Ekspektasi, Kepuasan Dan Keinginan Untuk Terus Menggunakan Mobile Payment Shopeepay. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.

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Abstract

In this study, entitled The Effect of Individual Characteristics and Quality Characteristics of Mobile Payment on Expectations, Satisfaction and Desire to Continue Using ShopeePay Mobile Payment. The background of this research problem is the decreasing use of ShopeePay mobile payment services. This study aims to analyze the effect of individual characteristics and quality characteristics of mobile payments on Expectations, Satisfaction and Desire to continue using. This research method takes a sample of ShopeePay mobile payment users who have collected as many as 136 respondents. This study uses the SEM WarpPLS analysis technique Version 0.7. The sampling technique used purposive sampling technique and the data collection technique used a questionnaire made through google form and then the link was distributed through social media. The results of this study prove that self-innovation has a significant positive effect on expectations, self-efficacy has no significant positive effect on expectations, system quality has no significant positive effect on expectations, information quality has a significant positive effect on expectations, service quality has a significant effect on expectations, expectations have a significant effect on expectations. satisfaction, and satisfaction has a significant effect on the desire to continue using ShopeePay mobile payments. Keywords: Mobile Payment,Continuance Intention ,ShopeePay.

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: SANDI IRWANSYAH
Date Deposited: 09 May 2022 03:00
Last Modified: 09 May 2022 03:00
URI: http://eprints.perbanas.ac.id/id/eprint/8914

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