SHOLIHATH, DWITA FARDANI (2015) PENGARUH SIKAP KONSUMEN, KEWAJARAN HARGA, DAN KEPERCAYAAN TERHADAP NIAT KONSUMEN UNTUK BERBELANJA ONLINE DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
This study examined about influence consumer attitudes, price fairness, and trust in intentions of consumers online shopping at Surabaya. The purpose of this study was to determine the influence of consumer attitudes, price fairness, and trust in the intentions of consumers online shopping at Surabaya. This study used a sample of 74 respondents and used in this research that people in Surabaya who had used online shopping. Analysis techniques in this study using descriptive analysis, test validity & reliability, and analysis program SPSS 16.0. The results in this study that only the price fairness that has a significant influence on consumer intentions to online shopping. Keywords: consumer attitudes, price fairness, trust, intentions of consumers, online shopping
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 18 Apr 2017 10:26 |
| Last Modified: | 18 Apr 2017 10:26 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/871 |
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